11 Ways to Use Video in Branding Your Business

11 Ways to Use Video in Branding Your Business

Tell the truth now…would you rather watch a short 2-minute video or read several pages of text to find out about a product? Most consumers would choose video, hands down. So promotional video has to be part of your marketing plan.

In this blog, I’m going to skip right over the production phase. Let’s imagine that you already have your high-quality, professionally produced videos in hand. Now how do you use them to brand and promote your business?

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On Location With Power Hawk Technologies

It was a perfect day to shoot video...not too much sun, a little cloud cover, not too hot. Excellent talent. And the crew ran like clockwork. Thanks to everyone at Power Hawk Technologies for putting up with all of our direction and multiple shots -- all so we could get just the right footage. Check out our behind the scenes slide show. And just wait 'til you see the finished videos!