11 Money-Making New Year’s Resolutions for Business Marketing

11 Money-Making New Year’s Resolutions for Business Marketing

I just love January 1st! You know why? Because with each New Year comes a fresh start…brand-spanking new energy…and a feeling of invigoration. It’s the perfect time to take a look at the year behind, acknowledge your successes, see where you can improve, and set your roadmap for the coming year.

Here are 11 money-making New Year’s resolutions in the areas of sales and marketing for 2014. See what excites you, and feel free to adopt them as your own for your business. Let’s get those creative juices flowing…

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11 Ways to Use Video in Branding Your Business

11 Ways to Use Video in Branding Your Business

Tell the truth now…would you rather watch a short 2-minute video or read several pages of text to find out about a product? Most consumers would choose video, hands down. So promotional video has to be part of your marketing plan.

In this blog, I’m going to skip right over the production phase. Let’s imagine that you already have your high-quality, professionally produced videos in hand. Now how do you use them to brand and promote your business?

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On Location With Power Hawk Technologies

It was a perfect day to shoot video...not too much sun, a little cloud cover, not too hot. Excellent talent. And the crew ran like clockwork. Thanks to everyone at Power Hawk Technologies for putting up with all of our direction and multiple shots -- all so we could get just the right footage. Check out our behind the scenes slide show. And just wait 'til you see the finished videos!